Working with reseller partner Wescom Resources Group (WRG), Apple FCU inks a deal for DeepTarget to digitally engage its 200,000 members

MADISON, AL, December 11, 2018 /24-7PressRelease/ — Following on the heels of their new reseller partnership with Wescom Resources Group (WRG), FinTech company DeepTarget Inc. today announced that WRG had signed Northern Virginia-based Apple Federal Credit Union to deploy DeepTarget’s cross-selling and engagement platform. Established in 1956, Apple FCU serves more than 200,000 members with $2.6 billion in assets. It currently holds rank as a Top Ten Credit Union in the Commonwealth of Virginia in terms of size and is in the top 100 of all credit unions in the U.S. This multi-channel deal for WRG and DeepTarget was the culmination of an extensive technology evaluation by Apple of its targeting, cross-selling and communications capabilities.

“As more members bank with us remotely – using digital channels – it became clear to us that we needed to engage them in this space appropriately. DeepTarget’s solution will enable us to offer highly personalized communication and targeted financial solutions to individual members,” said Jonathan Guepe, Executive Vice President/Chief Operating Officer, Apple FCU. “We look forward to the anticipated positive impact and growth.”

Every day, technology is changing the consumer experience and expectations, thanks to giants such as Amazon, Google, Facebook and Netflix. Personalization is becoming the norm and financial institutions are quickly exploring their options with respect to data-driven personalization impacting member experiences and interactions. Combining DeepTarget with their trove of member information, Apple will be able to demonstrate how well they know their individual members in order to better service them and provide financial solutions that are truly relevant to them.

“We are thrilled that our valued client Apple FCU will use DeepTarget to help them enhance their member service and deepen each member relationship. Seamless and personalized communications through the integrated DeepTarget platform are unique in the industry and a winning capability,” said Kevin Sarber, President of WRG. “This is a great beginning for our new partnership and we look forward to many more successes.”

“We are super excited about our partnership with WRG and energized by how well our teams work together,” said Jill Homan, President, DeepTarget. “As we continue to innovate our technology platform to accelerate levels of customer engagement and deliver unprecedented increased leads and revenue, financial institutions like Apple really do propel us. It is our privilege to have the opportunity to work with such a creative and forward-thinking team.”

DeepTarget works with industry leading technology and service providers to enable targeted, personalized marketing within digital banking solutions. Banks and credit unions use this intelligent communication and cross-selling platform for customer acquisition, deeper customer engagement and revenue growth. Proven in the industry to deliver measurable results, this powerful enabling platform seamlessly delivers relevant, highly targeted and personalized content through multiple digital channels.

Demonstrations, Pricing, & Availability
DeepTarget’s OmniEngagement Cloud, DeepTarget Mobile and DeepTarget OLB are available for demonstration and purchase by customers of WRG by contacting Dave Cerwinski, VP of Sales and Client Services, at [email protected]. To learn more about our DeepTarget Partner program, you can email us [email protected].

About Apple Federal Credit Union
Established in 1956 by teachers, Apple FCU is ranked as a top 100 credit union nationwide, serving more than 200,000 members with $2.6 billion in assets. As a not-for-profit, member-owned financial cooperative, Apple FCU serves a diverse community of local education systems and anyone who lives or works in Fairfax, Frederick (VA) and Prince William counties. Members enjoy competitive rates, as well as fair and honest products and services, within a trusted environment. The Credit Union is fully committed to making a positive impact within the region, not only in financial services, but also in community involvement, financial literacy and charitable giving. To learn more, visit Federally insured by NCUA. Equal Opportunity Lender.

About Wescom Resources Group
Backed by Wescom Credit Union, one of the nation’s largest credit unions, with nearly $3.9 billion in assets and serving over 200,000 members, Wescom Resources Group provides credit unions with advanced technology solutions that increase their competitive edge. With over 130 clients, WRG is a leader in innovative technologies for the credit union industry. Through its Symmetry eBanking suite, WRG offers an integrated digital channel solution that includes Online and Mobile Banking, Bill Pay, eAlerts, Multi-Factor Authentication, Member-Directed ACH, online account opening, and more. WRG also offers one of the most robust Service Bureau solutions in the credit union industry as well as TellergyTM, a software solution that provides branch automation for today’s modern credit union. For more information, visit

About DeepTarget Inc.
Today, hundreds of credit unions and banks across the country are using DeepTarget solutions. By automating the use of customer information, these intelligent cross-selling and customer engagement solutions deliver targeted product offers and pinpointed one-to-one messaging to millions of their banking customers. Digital channels such as mobile banking, online banking, web and email engage banking customers in a seamless communications experience, wherever, whenever and however they bank. Actionable analytics enable financial institutions to make informed decisions and drive measurable, positive result that drive success – in accelerating cross-selling, promoting product adoption, increasing loan demand and income. To see more proven successes, please visit the DeepTarget website.

DeepTarget, the DeepTarget logo, OmniEngagement Cloud, Offer Manager, DeepTarget Mobile, DeepTarget Web, DeepTarget Email, DeepTarget Social, DeepTarget ATM, and DeepTarget Insight are trademarks of DeepTarget. Other company and product names may be trademarks of their respective owner.

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