The new single is the first release from the Summer project distributed under the EMPIRE brand.
ATLANTA, GA, March 18, 2019 /24-7PressRelease/ — Known for his hard-hitting club records, Trap Beckham delivers a new single entitled “HIT IT” featuring the original baddest chick and femcee legend, Trina, and rising starlet paving her own legacy, Tokyo Jetz that is worthy of an applause. The melodic hook sets the tone and delivery of the track presented by DJ Diggem. The Duval rapper continues to bring a twist to the traditional “trap” music with an infusion of a pop and dance feel behind the production. Trap’s new project direction is a focus that emulates the growth in his artistry while fueling a music catalogue that speaks diversity, great energy and a vibe on each record.
“HIT IT” is the first single released from his anticipated summer project being released on July 14, 2019 entitled 07.14.19 that celebrates Trap Beckham’s birthday. Digitally, Trap Beckham announced the #HitItChallenge in conjunction with the recent release, and it has been taking over socially with influencers like Dan Rue, the original “Twerk Star” Mizz Twerk Sum, fitness instructor Nastya Nass just to name a few.
No stranger to making trap-party anthems, formerly known as Yung Trap; Trap Beckham was signed to Def Jam Records in 2016 with the wave takeover of his song “Birthday B****.” The song was then edited and recreated with a twist and new title entitled “Birthday Chick.” Within a matter of weeks, the single went viral with celebrity and influential figures celebrating their birthdays to the hit single. The song digitally has been streamed and downloaded over 50 million times.
In 2017, Trap released another ground-breaking record entitled “Lil Booties Matter” featuring DJ Pretty Ricky. The anthem celebrated the women around the world who was not curvaceous, and it caught a wave that has now reached digitally in streams and downloads of almost 30 million worldwide. Since released, the trend in apparel, viral videos and more surfaced to compliment the single.
Trap Beckham’s legend started growing exponentially in 2012. That’s when he released his smash self-produced single “Top Of The Line” featuring Young Cash. Trap Beckham kicked his verse off by paying homage to Yo Gotti’s “5 Star Chick” single, giving listeners a way to instantly gravitate toward the song. The cut’s hardcore production and smooth sonic accents made it the type of tune that endeared itself to male and female listeners. Trap Beckham says there’s a certain magic to his music when he makes his own tracks.
Growing up listening to, being inspired by and admiring two of the most successful artists in music – T-Pain and Kanye West – helped shape Trap Beckham’s music ear and his professional outlook. He was blown away by the simple, yet hard approach T-Pain took on his Epiphany album, his favorite project of all time. Kanye West, on the other hand, inspired Trap Beckham by rapping and doing his own beats.
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