Marketing Powerhouse Joseph Jerome Joins the Organizations to Lead Strategic Brand Expansion and Innovation

NEW YORK, NY, January 10, 2024 /24-7PressRelease/ — River North Communications is thrilled to announce the appointment of Mark Ferraro as its Chief Operating Officer. River North Agency is an advisory group that places Mark in a pivotal role at River North Communications, as well as stepping up as CEO at innovative entity RN Labs. This dual appointment marks a significant stride in the company’s expansion and diversification, showcasing a commitment to leadership excellence and strategic growth across multiple facets of the communications and technology sectors.

As COO at River North, Mark will oversee day-to-day operations and steer the company towards meeting strategic objectives. He brings a wealth of experience in operational leadership and business development. At RN Labs, Mark will be the CEO, leading the charge in pioneering innovative solutions and setting new industry standards for technology-based strategic marketing and technological development.

“I am thrilled to join River North Agency to work with RN Communications and RN Labs at this pivotal moment. The opportunity to drive operational and strategic growth in these dynamic companies is an honor and a challenge I eagerly accept. With the talented teams at River North Communications and RN Labs, I am committed to leveraging our strengths to innovate, thrive, and lead in our respective fields. This is more than a new chapter; it’s a revolution in approaching communication, marketing, and technology. I’m excited to be at the helm of this transformative journey,” said Mark Ferraro, Chief Operating Officer at River North Agency and CEO of RN Labs.

An entrepreneurial force, Mark is renowned for his innovative leadership and technical acumen. With a background as Head of Technology Vendor Management and Attorney at a white shoe Wall Street firm, where he spent the last five years, he developed a unique expertise in fintech and legal technology. Mark’s tenure at JP Morgan further cemented his reputation, leading projects at the forefront of natural language processing and the early days of artificial intelligence. His adeptness at integrating technological solutions focusing on user needs and cost efficiency is expected to fuel substantial growth and optimization at River North Communications and RN Labs and be a boon for its clients. Mark is a proud alumnus of the University of Pennsylvania and its Carey Law School, where he did a concentration in connection with the Wharton School of Economics and was awarded many academic honors and prizes.

Mark’s foundational experiences, including a start in Debevoise & Plimpton’s Mergers & Acquisitions group and ventures in the family office and real estate sectors, have shaped his trajectory as a versatile leader poised to drive change. Mark also holds roles as the Head of the Investment Committee at FMM Capital, an established family office, and is the New York Chapter President of VNTR Capital. VNTR is an international investor group consisting of select venture capital and family office investors. VNTR proudly curates an exceptional international community of accomplished investment peers who collaborate, share deal flow, and co-invest alongside top investors and funds. VNTR also develops year-round events and programs for the community to participate in and exchange ideas about the market and its approach.

Joseph Jerome, the Head of Marketing for River North Communications and RN Labs, joins alongside Mark. Joseph, a renowned marketing executive with over two decades of experience, has shaped and executed strategies for some of the leading marketing teams across North America. Joe was a C Suite marketing executive at a Fortune 500 company early in his career, propelling him to even greater achievements and making an impact on the top line of companies with insightful, impactful, and ROI-focused marketing strategies that have fueled the growth of numerous companies. Joe and Mark have worked together in various capacities through portfolio companies for over 20 years. Joe’s expertise will be invaluable in propelling the brands to new heights.

Kelly Ferraro, CEO and Founder of River North Communications and Founder and Chief Communications Officer of RN-Labs, stated, “We are on the cusp of a transformative era with Mark and Joe joining our team. Their collective experience and innovative approach are exactly what River North and RN Labs need to lead the industry. Mark’s unparalleled expertise in operational excellence and Joe’s visionary marketing strategies are poised to catapult our companies into a new age of innovation and success. Their leadership signifies a monumental shift towards a future where we set the standards for excellence and creativity in the industry.”

Joseph Jerome, Head of Marketing for River North Communications and RN-Labs, noted, “It’s going to be a lot of fun working with a truly forward-thinking team that places a top priority on technical innovation in marketing. I’m looking forward to the journey ahead and most of all, working with others who are looking to grow their business using the same technology and innovation that we are using to grow ours. Working alongside visionary leaders such as Mark and Kelly, there’s no doubt that we will also be building a community of tomorrow’s leaders and setting new industry standards. Joining River North and RN-Labs is more than just a role; it’s a commitment to excellence, innovation, and crafting a legacy of enduring success.”

River North Communications is a specialized communications agency committed to delivering innovative and strategic solutions to its clients. RN Labs is set to revolutionize the industry, focusing on operational growth strategies through ROI-based marketing strategies and using and developing cutting-edge technologies and strategic insights. Together, they are poised to set new benchmarks in the industry.

For further inquiries, please contact:
Kelly Ferraro

About River North Communications:
River North Communications is a premier communications agency dedicated to providing innovative and strategic communication solutions. With a focus on client satisfaction and creative excellence, River North continues to lead with integrity, quality, and a forward-thinking approach. To learn more, please visit

About RN Labs:
RN Labs is an innovative entity committed to the development and application of advanced technologies. With a focus on strategic growth and operational excellence, RN Labs is set to lead as a pioneer in its field.

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